10 Ways for Moving Businesses to Make More Sales

The moving industry can be highly unpredictable and fast-paced. Hard work and reliable trucks alone may no longer suffice – to book more jobs and build a thriving, sustainable business, moving companies must also intensify their sales and marketing strategies in order to make more sales.

1. Get Listed as a Verified Carrier

Customers want to feel safe when hiring movers. Becoming a verified carrier is one of the easiest ways to build immediate trust. Whether it’s through FMCSA (Federal Motor Carrier Safety Administration) registration or listings on trusted platforms like the Better Business Bureau, being officially recognized as a licensed, insured mover tells prospects that you’re credible. It’s a signal that helps reduce doubt, especially for first-time movers or those hiring from out of state.

Pro tip: Make sure your USDOT number is active and easily visible on your website and moving truck.

2. Work with a Sales Funnel Specialist

Most moving companies rely too heavily on referrals or seasonal demand. But in today’s competitive market, you need a system that brings in leads consistently. That’s where a sales funnel specialist can completely change the game.

A sales funnel specialist focuses on building a predictable path that turns potential customers into paying clients. They can help create landing pages, quote request forms, automated email or SMS follow-ups, and targeted ad campaigns—everything designed to nurture interest and close more bookings. This isn’t just about flashy marketing—it’s about building a smart, conversion-driven pipeline that works while you focus on delivering great service.

If you’ve been depending on luck or word of mouth, it may be time to bring in a sales funnel specialist to scale your business the smart way.

3. Offer Clear, Transparent Pricing

Nobody likes surprise charges. One of the biggest reasons people hesitate to hire movers is unclear pricing.

Make it easy for people to understand what your move will cost by offering:

• Flat-rate packages
• Itemized estimates
• Service tier options (e.g., “Basic Move,” “Premium Pack & Move”)

Transparent pricing builds trust, and trust closes deals. You can also use online quote forms to streamline the process and reduce back-and-forth communication.

4. Run Targeted Google & Facebook Ads

While SEO is great for long-term visibility, paid ads offer immediate results.

Google Ads lets you appear right when someone searches “moving company [your city].” Facebook Ads, meanwhile, allow for smart targeting—reaching people who recently looked at Zillow or Realtor.com, for example.

If you’re strategic with your budget, even $10–$30/day can generate a solid ROI. Make sure your ads point to a clean, well-designed page where visitors can easily request a quote.

5. Build Partnerships with Realtors and Apartment Managers

Real estate agents and leasing managers are gatekeepers to warm leads. Their clients are literally in the process of moving—and need someone to do the heavy lifting.

Start building relationships with these professionals in your area. Offer:

• Referral bonuses or commissions
• Exclusive discounts for their clients
• Co-branded materials

A few strong partnerships can turn into a consistent stream of high-quality, low-cost leads.

6. Upsell Add-On Services to Boost Revenue

Every moving job is an opportunity to increase your average order value. Don’t just offer basic moving—consider upselling services like:

• Packing and unpacking
• Furniture assembly/disassembly
• Junk removal
• Short-term storage

Bundle them into your estimates, offer discounts for combined services, and train your team to educate customers on the options. Upsells not only bring in more money per job, they also make you a one-stop solution.

7. Follow Up Instantly with New Leads

When a lead comes in, the clock starts ticking. Studies show that responding within 5–10 minutes drastically increases your chance of booking the job. Yet, most moving companies take hours, or never respond at all.

Set up simple automations (or assign a dedicated person) to respond quickly via email, phone, or text. Even a message saying, “Thanks for your quote request—we’re reviewing the details and will call shortly,” can hold their attention and prevent them from calling competitors.

8. Ask for and Promote 5-Star Reviews

Online reviews are the new word-of-mouth—and they influence nearly every buying decision.

After each job, ask your customer to leave a review on Google, Yelp, or Facebook. Don’t wait—strike while the experience is fresh.

Make it easy by texting them a direct link, and don’t be afraid to follow up once or twice. Then, showcase your best reviews:

• On your homepage
• In your emails
• As screenshots on social media

Reviews provide the social proof new customers need to trust and hire you.

9. Improve Branding and Visual Presence

A well-branded moving company doesn’t just look better—it sells better.

Customers associate branding with professionalism, and they’re often willing to pay more for a company that feels higher quality. Small upgrades that make a big difference include:

• A clean, professional logo
• Wrapped or decal trucks
• Uniforms for your crew

Consistent colors and fonts across your website, business cards, and materials

You don’t have to look like a franchise, but you do need to look trustworthy. Visual polish makes your business memorable and authoritative.

10. Offer Exceptional Customer Service

At the end of the day, service sells.

Make your customer feel like they’re your only customer:

• Confirm all appointments and logistics in writing
• Show up on time (or communicate early if delayed)
• Respect their home and belongings
• Solve problems quickly and politely

Happy customers lead to reviews, referrals, and repeat business. One good experience can ripple into dozens of new jobs over time.

Final Take

Moving businesses no longer merely consist of trucks and labor. Now they must focus on marketing, branding and building trust to increase sales. In order to do so, focus on being visible, responsive, and reliable as a way of increasing revenue. Get verified, dominate local

SEO, build partnerships, and follow up fast. Add value with additional services and make your brand stand out.