Can AI Tools Give Your Online Business a Competitive Edge?

Artificial intelligence is being adopted worldwide in different industries and by all kinds of businesses. It wouldn’t be wrong to say that modern AI tools are redefining how companies used to operate in the past.

Today, online businesses use AI tools for automating repetitive tasks, improving data collection & analysis, and making smarter decisions that can save resources and manual efforts.

Some top-rated and trending applications include natural language processing, generative AI, machine learning, and much more. Different AI tools like Chatgpt can help businesses reduce manual workload, increase productivity, and maximize results.

This article will discuss how AI tools are used in business and how they can give a competitive edge over other businesses. So, without any delay, let us get into the core details.

1. AI Can Streamline Content Generation

Content is very important for online businesses as it is one of the major channels of communication between them and their target customers. Creating unique and high-quality content requires a lot of skills and experience; the other route is hiring a professional writer, which can be a big expense.

If you don’t want your business to waste many resources on content creation, you can leverage AI text-generative tools such as ChatGPT, Google’s Gemini, Meta, Copilot, etc. These web-based content generator tools can easily create different types of content, such as emails, social media posts, marketing copies, product descriptions, and even complete blog posts. You have to give a detailed prompt and let the tools do their work.

For efficient content creation and to paraphrase existing content, you can also use  a dedicated paraphraser. Paraphrasers are specifically developed to rephrase existing text while maintaining the original meaning. This is invaluable for creating unique content based on existing sources, such as research articles or competitor content. Simply input the original text, and the paraphraser will generate alternative phrasings, ensuring your content is original and engaging.

You need to know that AI doesn’t just write textual content for you but you can also use AI tools like DALL-E and Midjourney to generate images based on the textual prompt.

Thanks to AI generative solutions today, online businesses can easily streamline their content marketing efforts, but you need to note that AI content is not ready to publish. This is because it might sound robotic and have inaccuracies, which can damage your authority. Experts recommend always checking facts, humanizing AI phrases, and using an AI paraphraser to ensure originality.

2. AI Can Boost Marketing Efforts

Online businesses can also leverage artificial intelligence in their marketing-related tasks. Marketing teams can easily use AI to analyze and process customer data and identify unique trends and patterns.

By using modern tools and technologies, digital businesses can easily optimize their marketing strategies and campaigns and provide better customer experience. In addition, you must also know that marketing teams can save a lot of their time and automate repetitive tasks with the help of AI.

Here are some examples of how AI today is helping businesses in the marketing department:

• AI can simplify how marketers track, understand, and predict the behavior of their potential customers. Multiple AI tools can help businesses create customer profiles based on their preferences, demographics, and, most importantly, behaviors. Based on these profiles, marketing teams can personalize their message and other marketing material according to their interest.
• Marketers can also leverage AI tools to identify patterns and trends based on customer data. This helps them plan strategies and upcoming campaigns more effectively. You will find many AI-powered predictive analysis tools that can help you optimize the targeting process.
• Most importantly, you must know that AI tools can significantly improve the market research and competitor analysis process. AI programs like Crayon can find and organize relevant market data about competitors. This can save time, otherwise spent on manual research work & competitor analysis.

AI tools can process large amounts of data quickly and uncover any important details that a marketing team member might miss during manual research.

3. AI Can Improve Sales Operations

AI-powered tools can also help online businesses’ sales teams. Using AI, sales teams can understand customer behavior and preferences, which can help them fine-tune their sales operations.

You would be surprised to know that more than 40% of businesses across 30 countries have fully implemented AI technologies in their operations to improve sales, and more than 80% of sales teams have reported improved revenue growth in the past year because of AI.

You should start employing AI tools to give your online business a competitive edge in sales. Here are some ways AI can automate sales processes and strategies.

• Most of the sales team’s time is spent on tasks such as data entries and managing updates or new orders in the pipeline. AI tools can automate all these tasks so teams can spend more time on important functions.
• AI tools for sales can help analyze past performance and current economic factors to help sales teams predict future demand and plan their strategies accordingly.
• Also, many AI-powered tools like Lead IQ and Outreach can provide real-time updates to sales teams about any leads and possible sales. These technologies can help the sales team manage and update their lead profile and forward data to the marketing team.

Using data from AI-powered lead scoring tools, the sales team can also personalize outreach plans and share product recommendations based on customer preferences and behaviors.

4. AI Can Transform Customer Service

Artificial intelligence can also transform how online businesses interact and engage with customers. AI can improve customer service by providing faster response time, 24/7 availability, and personalized support. Some of the common applications of AI in customer service departments include:

• Businesses today can use AI-powered chatbots to answer questions and address customer concerns. Modern AI systems for customer service feature advanced search functionality and include resources such as frequently asked questions, tutorials, troubleshooting guides, and interactive tools using which customers can easily be addressed without your CSR team wasting their time.
• AI-powered bots can provide information about customer sentiments and satisfaction based on interactions. This information can help personalize the experience of a customer who isn’t satisfied.
• Chatbots can provide customers assistance without having to wait for an available representative. They can also route customers to the right channel when necessary. Today, you will find many AI-powered chatbots, including Zendesk and Cosupport, that can help you.

You can easily improve your sales and get an edge over other businesses by improving customer service.

Conclusion

If you are wondering whether AI tools can give your business a competitive edge or not, the simple answer is yes. There is a lot of misconception about using AI and that modern technology and tools would get humans out of their jobs. Well, you must know that this is a misconception, and if you are not employing AI just because it would rob you of your job, you are missing a lot.

All online and physical businesses and even individual team members should use AI-powered tools and technologies as these are developed for your assistance and not replacement.

This guide has discussed some popular ways AI can give businesses a competitive edge. Besides these applications, you must know that AI can also enhance security, manage finances, help legal departments, and many other areas.

We suggest you start using AI if you want to beat mature competitors in your league!