UX Secrets Behind Successful Online Gaming Sites
A few things set successful online gaming sites apart from the many others that are clamoring for public attention. People enjoy sites that have good rewards, many choices in what to play, and fun games.
One overlooked aspect that draws viewers to certain online gaming sites is the user experience, or UX. Websites that make it easy and fun to play games get more traffic than those that provide a frustrating experience for visitors.
If you’re looking into building a gaming site of your own or just curious about what makes a successful online gaming site work, here are a few hidden UX tips that the most successful websites follow.
Minimal Pop-Ups
One of the most important UX tips that successful online gaming sites follow is minimizing pop-ups. Webmasters are often tempted to include multiple pop-ups on their pages to share important information, but this is counterproductive.
The best online gaming sites use minimal pop-ups to share their message. The online gaming sites that top the rankings on this Norwegian website have no pop-up windows or just one. They are still able to share important information with the player.
Too many pop-ups feel scammy and make it harder to use your site, especially on mobile. You want to make it as easy as possible for players to get to their games.
Mobile-Friendly Sites
A leading principle of UX design is mobile optimization. You want to make sure that your website looks good and is easy to navigate on smaller screens, not just a laptop.
The reason is that people are using their smartphones more and more to browse the Internet, including for games. An estimated 44% of people who play online games say they usually do so from their mobile phones. Make sure that your website is inclusive of this audience.
Bigger Buttons
Bigger buttons and commands are an important way that you can improve the UX of your game site. This primarily benefits mobile phone players since they are playing on smaller screens. Small buttons are hard to operate on smartphones, leaving players frustrated.
Bigger buttons are also easier to click for users who have disabilities. When designing your game site, you want as many people as possible to play.
Consistent Design
The visual design of your site can also contribute to a better UX. Make sure that your color schemes and visuals are consistent across different pages. If one game uses green to mark a winning combination, don’t use red in the next one.
That way, players will intuitively understand what they are playing, no matter which game they choose from your selection.
Designing a Better Experience for Your Players
Focusing on principles of UX design, such as consistency, accessibility, and mobile-friendly changes, will benefit visitors to your site. They will be able to play fun games and completely relax without getting stressed out or confused by your website.
Better design doesn’t just benefit players. It benefits the website as well. Players are more likely to return to sites that are easy to use and recommend them to their friends. Investing in the quality of your website will improve your traffic.
