PPC Campaigns

For the purposes of this Vendor Policy, a click by a Website visitor on a relevant link, button or other interactive element on Website, and/or on any BWZ partner website, that sends this visitor to a landing page defined by Vendor via the Vendor Panel will be referred to as “Referral” / “Referrals”.

Pay Per Click Campaigns (or “PPC Campaigns”) enable Vendor to promote their Listings on Website. These campaigns generate direct click-throughs from website visitors (Referrals) and give Vendor access to additional marketing services. Vendors running PPC Campaigns agree to pay BWZ on a pay-per-click basis, on a prior-agreed upon cost per click (“CPC”) basis (in some cases subject to an auction or bidding model), within a prior-agreed timeframe.

PPC Campaigns are entirely optional for Vendors and do not constitute any legal commitment on the part of BWZ to verify Referral user details or guarantee any commercial benefit outlined in promotional literature, on Website, or otherwise – explicit or implied. While BWZ aims to help its clients as best it can, BWZ cannot provide any other benefits than what is outlined in this Vendor Policy.
It is Vendor’s responsibility to take any and all necessary steps and claim full responsibility for the security and experience of any Referrals, paid or otherwise, referred from Website. BWZ is not responsible for any losses or damages resulting from Referrals’ actions or omissions. It is Vendor’s responsibility to ensure that they are happy with the standard and quality of Referrals (implicitly or explicitly) provided via Website at any point in time.

Vendor is not committed to any minimum timeframe or budget other than what is outlined on Vendor Panel or in this Vendor Policy. Vendor agrees that the provision of monthly budgeting limits and self-service campaign management functionality within Vendor Panel provides sufficient ability to give notice to terminate and manage their billing relationship with BWZ at any time and as a result, BWZ will not be held responsible for disputed amounts charged for Referrals.

While there is no minimum timeframe or cancellation period with regards to PPC Campaigns, Vendor agrees that it can take up to 24 hours (including at least one business day) following valid notice to terminate a PPC Campaign for that campaign to be canceled. Vendor is liable for any and all charges incurred during that time unless BWZ, at its sole discretion, determines otherwise.

BWZ reserves the right to restrict, extend, or alter visibility of Referral buttons, features, or Listing positions on Website at any time, at its sole discretion.

BWZ reserves the right to feature Vendor information and run PPC Campaigns on any BWZ partner service, product, or website. Indicated CPC Referral prices, or bid prices set via the PPC bid management system located in the Vendor Panel, will be deducted from Vendor’s pre-purchased Credit account balance or billed retrospectively against their predefined payment method as set out below.

BWZ will try to ensure that the majority of Referrals are generated by real human visitors instead of bots, but cannot guarantee that this will always be the case. If Vendor notices that bot-generated Referrals lead to a deduction of Credit or other form of charge to Vendor’s account, Vendor can notify BWZ and an investigation will be performed. Should this reveal that Vendor was correct, BWZ will refund the deducted or billed credits in the form of account Credit (not cash or other forms of payment). BWZ reserves the right to add, remove, or change features relating to this or any other platform component at its sole discretion.

PPC Bidding System

BWZ provides Vendors running PPC Campaigns with the tools to adjust and manage their spend per Referral based on an auction model. This model allows Vendor to set bids on sponsored content via the bid management system on the Vendor Panel. Vendor can increase and decrease their maximum bids in standard bid increments. The current standard bid increment is USD0.50 (50 Cents) and the minimum bid is USD6.00 (unless a different minimum or CPC was agreed with Vendor at the time of PPC Campaign activation in writing).

BWZ reserves the right to vary its bid system at any time, at its sole discretion, by providing notice through the Vendor Panel, but will not charge Vendors more per Referral than their bid amounts unless the minimum required bid is higher.
The bids set via the PPC bid management system on the Vendor Panel will determine the position of Products within the sponsored or PPC-specific sections on the category pages, product comparison pages, Product listing pages, the homepage, and any other pages across the BWZ network, including listicle pages on websites operated by BWZ partners, that may feature PPC Campaign promotions from time to time. Unless otherwise specified, Referrals from Listing pages, custom partner promotions, comparison pages, or any other pages that don’t have any clear category affiliation will be charged at the bid price set within the Vendor’s primary category.

BWZ aims, to the best of its abilities, to sort Products within the sponsored or PPC-specific sections by Vendor bid values. However, given different Product topic relevancies and user interest, BWZ reserves the right, at its sole discretion, to optimize or alter Product positions within the sponsored or PPC-specific sections.
It is the Vendor’s responsibility to monitor and adjust any and all bids and to take any and all necessary steps to ensure the correct configuration of their PPC Campaigns for all Products at all times.

Budgets / Limits

BWZ will supply Vendors running PPC Campaigns, as well as some PPL Campaigns, with self-management functionality to adjust their billing method, monthly credit limit, and (in some cases) purchase additional credit packages. Vendors can generally update their monthly budget at any time, but budget adjustments may take some time to take effect and might only be applied for the next day after the update has been made (based on UTC+00:00:00) or after the last adjustment has been saved. The monthly available budget must not be lower than the minimum allowed by the BWZ system at any given time. Adjustments that decrease the monthly budget below the minimum allowed amount will automatically be increased to said limit. BWZ reserves the right to change the minimum allowed threshold at any time without notice and at BWZ’s sole discretion.
BWZ reserves the right to charge Vendor for any delivered Referrals, as long as these Referrals were delivered as part of an agreed upon PPC Campaign and the cost of these Referrals did not exceed any Vendor defined budget limits at the moment in time that these Referrals were generated.

Credit and Top Ups

Next to direct and retrospective billing, Vendor may be able to purchase multiple packages of PPC Campaign credit (“PPC Credit”) which can be used as a payment source for PPC Campaigns on a positive credit basis at the conversion of one (1) PPC Credit to one (1) USD. Currency conversions are performed by Vendor’s financial institution into USD and BWZ holds no responsibility for conversion rates from different currencies.

PPC Credit has no monetary exchange value and any additional credit or promotional / customer service incentives offered are non-refundable.

PPC Credit is only valid for twelve (12) months from the date of purchase (conversion) and acceptance of expired PPC Credit is at the sole discretion of BWZ.

If Vendor has purchased a PPC Credit package at any time prior to the removal or change of a feature, which demonstrably impacts their ability to generate Referrals via Website, Vendor may request a refund equaling the value of any prepaid account PPC Credit within a reasonable time-frame after an official request to cancel their account has been sent to [email protected] This request needs to outline a reasonable argument supporting their case. Free or used PPC Credit cannot be refunded.

Additional Top Up Benefits

Additional services or benefits offered as part of a BWZ PPC Credit top up package are subject to change without notice. Purchases are made on an individual basis and generally cannot be combined, except at the sole discretion of BWZ. Additional services offered as part of a PPC Credit package are liable to change without notice and will generally be applied to the Vendor account within a period of thirty (30) days where possible.

Discounts

Discounts on purchases of PPC Credit packages and additional services are offered at BWZ’s sole discretion. Time limited promotional offers are only valid for the time indicated for each individual offer and cease being valid once removed from Website. BWZ has the right to refuse or resolve purchases upon learning about violations or for no reason whatsoever at its sole discretion.
BWZ reserves the right to change the specifics of any promotional package or remove any package from sale without notice and without replacement.

Pay Per Lead Campaigns

BWZ offers bespoke, as well as standardized, Pay Per Lead Campaigns (or “PPL Campaigns”) to some Vendors. All PPL Campaigns require separate opt-ins via the Vendor Panel or custom agreements between Vendor and BWZ. PPL Campaigns are usually subject to additional campaign terms, outlined on the Vendor Panel or in custom campaign agreements and can include an auction system. In the event of any conflict between the provisions of this Vendor Policy and any specific PPL Campaign terms that the Vendor agrees to separately, the provisions of the separately agreed PPL Campaign terms will prevail.

Intent Data Campaigns

BWZ offers bespoke, as well as standardized, Buyer Intent Data Campaigns (or “Intent Data Campaigns”) to some Vendors. All Intent Data Campaigns require separate opt-ins via the Vendor Panel or custom agreements between Vendor and BWZ. Intent Data Campaigns are usually subject to additional campaign terms, outlined on the Vendor Panel or in custom campaign agreements. In the event of any conflict between the provisions of this Vendor Policy and any specific Intent Data Campaign terms that the Vendor agrees to separately, the provisions of the separately agreed Intent Data Campaign terms will prevail.

Expert Software Reviews

“Expert Software Reviews” offered as a stand-alone service or extra benefit to any advertising campaign will generally be written based on publicly available information and BWZ reserves the right to decide what to include or omit at its sole discretion. BWZ will aim to give a fair representation of the reviewed Product. BWZ maintains the right to change or remove published reviews at any time without notice and at BWZ’s sole discretion.

Payment Terms / Methods

Vendors opting into PPC Campaigns, PPL Campaigns, Intent Data Campaigns or any other promotional service agreements with BWZ agree to provide accurate and timely payment methods in-good working order within their account on the Vendor Panel in order to facilitate the billing for services rendered or to be rendered at any point in time, unless a specific agreement to the contrary has been put in place. Vendors agree to pay BWZ for all Referrals accrued over an agreed upon period within five (5) working days of the end of the period and allow BWZ to charge their chosen payment method immediately or any time after the period ends, unless otherwise agreed, if a payment method is supplied.

It is the Vendors’ responsibility to make sure that their supplied payment method is timely and in-good working order at any point in time. BWZ generally provides invoices within the Vendor Panel after payment is received or required payments and will supply Vendor with notifications of charges via email.

Any disputes for Referrals or payments must be raised within five (5) working days of payment or issuing of the invoice (whichever is sooner) by contacting BWZ via a suitable contact point on the Website or via email at [email protected] BWZ will not be held responsible for any payment disputes brought forward beyond this time.
In the event that BWZ ceases to trade or undergoes liquidation any outstanding Vendor account credit will not be refunded.

Refund Policy

Given the digital nature of items and services BWZ is offering and which the customer buys, BWZ generally does not offer refunds on PPC Credit unless required under applicable consumer protection law. If a customer would like to request a refund or PPC Credit on a purchase, they should open a help request by contacting BWZ via email at [email protected]
BWZ will assess refunds or credit requests on their merits, considering the digital nature of BWZ items and the type of item preview that was available before purchase.

Free PPC Credits granted for bulk credit purchases or through any special offers are non-refundable and will be accepted in exchange for Referrals or other promotional services, only when no other credit is available to be redeemed for services offered by BWZ.

Regarding the condition of a refund there is no obligation to provide a refund or PPC Credit in situations like, but not limited to, the following:

Vendor is not satisfied with the placement of ads, banners, or Product information;
Vendor has changed their mind about an item or service;
Vendor bought an item or service by mistake;
Vendor does not have sufficient expertise to use the item or service; or
Vendor asks for goodwill.
If BWZ decides to issue a monetary refund, this will be done by refunding to the same payment method used to make the purchase (you might incur fees from your financial institution, which BWZ cannot refund). BWZ may, at its sole discretion, decide to refund in the form of PPC Credits, which will be added to your account.

Taxes

Prices and fees are inclusive of transactional taxes where relevant (like sales tax and excise tax), unless otherwise stated. Vendor is responsible for paying all other fees and taxes associated with their use of the BWZ platform wherever levied (including withholding tax, if applicable). BWZ may collect geographical location information to determine Vendor’s location, which may be used for tax purposes (location information given to BWZ or collected by BWZ must be accurate for tax residency purposes. It is Vendor’s responsibility to ensure correct identification of their location is possible).