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Sprout Social Software

Sprout Social is a social media management tool for different brands and agencies of all sizes. It is used to manage conversations and generate actionable insights to impact real business. It is a reliable tool for publishing and monitoring content across all social media networks. It is well known for its pure functionality in managing customer communication and is greatly recommended by businesses of all sizes.

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Software Overview

As discussed above, Sprout Social is a social media management platform that allows users to build stronger relationships across networks. The platform is built to help businesses of all sorts to cultivate authentic connections with their customers. According to Hubspot, 59% of Americans believe it’s easier to resolve issues through social media, with around 3.03 billion people online. Therefore, it is crucial to prioritize social media management for brands. With Sprout Social, you can manage several social media platforms in one place, providing a great solution for many brand social media managers.

Benefits of Using Sprout Social

Manage and Engage With a Single Inbox

It can be exhausting to deal with social media accounts like Facebook, Twitter, and LinkedIn all at once. Sprout Social can help you manage and engage with all your social media messages in a single place. It also makes it easy to keep track of comments, reviews, tags, and more. Regardless of the number of messages that might pop in, Sprout Social provides a way to track them all in one place. This allows you to engage with users easily and reply to comments effectively.

Plan and Publish Social Content in One Place

Sprout Social offers a simple and easy-to-use platform that helps you schedule content in advance so that you can focus on creation instead of logistics. You can also edit social media images directly from the platform and share them across multiple platforms with only one click. Sprout Social schedules posts of different kinds including blog posts, how-to videos, product announcements, tutorial videos, etc. The platform helps free up time to work on content ideation and creation. It decreases the hassle of publishing content daily. Once you've scheduled your posts, they are automatically published on the set time and day.

Report and Analyze Using Social Data and Analytics

Sprout Social pulls competitor reports, cross-network reports, etc., to support social media marketing efforts. It makes this possible by analyzing data to identify the impact your social media efforts have on the brand. It is also effective for helping expand the audience and gain more followers.

Share and Amplify With the Bambu Platform

Sprout Social, collaborates with a platform called Bambu, which makes it easy for employees to amplify brand content on their social media accounts. In addition, the brand messages get re-shared 24 times more often when employees share them than when the brand posts itself.

Product Features

Sprout Social plans are packed with the right features for unique business needs.
  • Monitor and engage
  • Plan and publish
  • Report and analyze
  • Listen and inform
  • Share and amplify

Sprout Social Pricing

After a 30-day trial, you can choose whether to continue using Sprout Social. If so, you can choose one of the 3 subscription plans below:


$ 99 / Month

This is a recommended plan for social media managers at small or medium-sized companies. You can manage up to 5 different social profiles in one place. Doing this will save time for those who have a busy schedule. All you need to do is draft, schedule, and prioritize posts for each social media platform. The following are the features that come with the standard plan:

• 5 social profiles • All-in-one social inbox • Ability to publish, schedule, draft, and queue posts • A social content calendar • Review management • Profiles, keywords, and location monitoring • Tasking and social CRM tools • Group, profile, and post-level reporting • Paid promotion tools to boost Facebook posts • iOS and Android mobile apps


$ 149 / Month

This is ideal for social media managers who manage 5-10 social profiles. Though the standard plan is sufficient for smaller businesses, with the professional plan, larger businesses will benefit from competitive reports, scheduling during optimal times, trend analysis for Twitter, and more. The following are the features that come with the professional plan:

• 10 social profiles • Everything in standard plus • Competitive reports for Instagram, Facebook, and Twitter • Incoming and outgoing message content tagging • Custom workflows for multiple approvers and steps • Scheduling for optimal send times • Response rate and time analysis report • Trend analysis for twitter keywords and hashtags • Paid social media reporting for Facebook, Instagram, Twitter, and LinkedIn • Helpdesk integration


$ 249 / Month

This is the most expensive of the 3 Sprout Social plans, and it comes with everything that the professional plan has, as well as chatbots, custom URL tracking, Twitter surveys, etc. This plan is mostly used by individuals working for large companies or those who need extra features as social media managers of smaller companies. The following are the features that come with the advanced plan: • 10 social profiles • Everything in professional, plus • Message spike alert for increased massage activity • Digital asset and content library • Chatbots with automation tools • Saved and suggested replies • Inbox rule builder for automated actions • Custom URL tracking • Twitter survey to define CSAT or NPS.

Sprout Social Awards

Sprout Social has been famously recognized for 6 consecutive years by G2 as the best software company. This award ranks it as one of the world’s best software companies and products based on authentic, timely user reviews. Sprout Social has also featured across 5 award categories, including best software products, global sellers, and high satisfaction products.

The Bottom Line

Whether you’re in charge of social media for a large corporation or a smaller one, Sprout Social is a valuable tool to keep all social media management on one platform. This activity improves productivity and saves time. Sprout Social offers deep social media listening and analytics, social media management, customer care, commerce, and advocacy solutions to more than 30,000 brands and agencies worldwide. Join this unified platform that integrates the power of social into businesses of all sizes and helps them grow even more.