Social media software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts.These solutions are used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities.
Such teams use social media management tools to create engaging content that can be used in marketing campaigns, as well as to maintain an online presence. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics.