An SEO guide for crypto can help you stand out in the cryptocurrency industry that has been growing at an aggressive rate. With the market becoming over-saturated with new businesses and content daily, one of the main things that set new projects apart from existing ones is how they rank organically using search engine optimization (SEO).

SEO enables crypto companies to acquire new traffic, attract new customers, drive sales and referrals, and expand their operations. For this reason, businesses cannot reach their full potential without SEO. In fact, SEO has become one of the most unique and effective types of marketing for companies in various industries,. This is why crypto companies need to ensure that SEO is included in their overall digital marketing campaign.

It may be overwhelming and scary for newcomers in the field to fully grasp the potential of SEO. However, companies will be able to improve their search engine rankings by putting in the necessary time and effort.

This SEO guide for crypto will highlight everything there is to know about SEO for blockchain and crypto companies. Let us begin by looking at the benefits.

SEO guide for crypto: How does SEO benefit crypto & blockchain-based companies?

Cryptocurrency SEO enhances a company’s online presence to attract targeted traffic from digital currency searches. The term derives from cryptocurrency (broker, wallet, seller, or any digital currency) and SEO (digital marketing and optimization strategies). It utilizes traditional SEO techniques while considering unique blockchain and crypto keywords.

Additionally, it helps businesses increase organic traffic within the cryptocurrency industry. As the blockchain and cryptocurrency market expands, SEO allows firms in this industry to boost their organic ranks, exposure, and visitor volumes.

It also offers a higher return on investment (ROI). So although following an SEO guide for crypto and blockchain may be a daunting endeavor, it is an essential component of any company’s overall digital marketing plan.

Why is SEO important for crypto brands? 

Poor SEO is the most common issue that many crypto brands face. Due to the high level of competition, many crypto companies cannot gain visibility on search engines. However, with more crypto projects launching daily, crypto SEO is becoming increasingly important.

Unfortunately, a crypto project is useless if it does not appear on the first search engine results page (SERP) for the relevant keywords its target audience is looking for. Since most people don’t go past the first SERP, it’s critical to rank on the first page. Therefore, if a crypto company wants to reach out to its target demographic and turn them into leads, they require SEO.

We will discuss this topic further in this guide, but the first step for businesses to achieve effective SEO is to enhance their on-page SEO. It is where they optimize their website’s pages to improve their search rankings. After that, businesses must concentrate on off-page SEO. This requires them to focus on reputable internet sites that link to their website while also confirming the quality of their content.

When it comes to the crypto sector, SEO is frequently the most overlooked component of marketing. However, it is one of the most crucial aspects influencing the growth of cryptocurrency brands. To stay on top of their game, businesses must pay special attention to fundamentals such as SEO checklists and current trends and incorporate them into their websites.

SEO guide for crypto & blockchain: The basics

Before we dive into how to create the best SEO strategy, let us look at some basics that companies need to know. A good SEO plan will drive quality visitors to a company’s website. Crypto-keyword research, technical SEO, link building, content optimization, and analytics are the fundamentals. All these elements help companies to reach and exceed their cryptocurrency website’s organic traffic, search engine ranking, sales, and return on investment (ROI) goals.

1) On-site SEO 

On-site SEO is responsible for 30% of Google’s ranking variables. It improves every aspect of a company’s website, including page load speed, website auditing, meta-tag optimization, and internal linking.

A company’s website must have excellent on-site SEO to achieve high search engine rankings. On-site SEO requires one to identify the best keywords to attract new customers and critically optimize their website to its full potential.

Also known as on-page optimization, it is a broad strategy that addresses numerous areas of a company’s website’s content, looks, and usability. Every crypto business owner should consider various key on-page SEO factors. Let’s look at a few.

  • On-page content optimization 

On-page SEO efforts focus heavily on improving a company’s content. While having readable and informative content is a good start. it is not nearly enough.

It is likely that once consumers see a company’s page, they will spend some time on it, sending positive signals to search engines about the relevance of this content and the quality of the user experience (UX) they provide.

However, businesses must go above and beyond to make information understandable for both people and search engine algorithms. This strategy will increase the visibility of their page(s) and drive more people to their website, where they can engage these visitors with high-quality, helpful content.

This is an essential step. After all, producing excellent content for a website is of no use if no one can find it to begin with. In fast-growing, competitive industries like cryptocurrency, gaining visibility can be challenging.

  • Optimizing headers & titles 

Search engine bots frequently scan web pages to decipher their meaning and structure.

Companies must therefore use particular tags to steer these bots to the most crucial elements on the website. These are known as title tags and H tags in the case of titles, headers, and subheadings.

Bots will not assume that a website element or phrase is essential simply because it is printed in bold font or is front and center. That is why businesses must highlight it in their code. The bot will grasp that such phrases represent headings thanks to the H1 (and H2, H3…) tags. It will readily identify the primary topic of the post as well as acquire a decent understanding of the structure and hierarchy of subtitles and subtopics.

  • Visual elements 

The SEO factors used to rank pages focus on pages that offer a good user experience. Reading large blocks of text without any visual element might become tedious. Including an image or two in your content enhances engagement and the dwell time per customer. That is why visual components are so important. To begin with, individuals are 94% more likely to stop and look at content containing photographs than they are to stop and read paragraphs upon paragraphs of plain text.

Image searches account for 27% of all searches across ten key search platforms, and businesses should not miss out on this potential to acquire exposure. Infographics, particularly videos, also perform admirably and improve a variety of critical on-site KPIs.

Optimizing photos for search engines requires two steps: arranging them correctly so they don’t increase load time company’s page and adding pertinent metadata that bots can understand.

Businesses need to keep their photos minimal and compressed, so they don’t slow down the page loading speed. Speed is a critical UX component that can drastically undermine a cryptocurrency website’s SEO efforts.

Regarding relevant metadata, businesses must provide a descriptive file name (IMG 1193 is not an option) and specific and clear alt text that will help bots to read the contents of the image..

  • Meta descriptions 

Meta descriptions are yet another element that Google’s algorithm use grasp what a company’s page is about. The meta description is typically displayed below the page title in the search results.

The meta description should be brief, concise, and entertaining. Most importantly, it should tell the reader what the article is about and tempt them to learn more about it by clicking on the link.

A strong meta description can boost a company’s CTR significantly. Keep it simple and keep in mind that Google cuts meta descriptions off at 155-160 characters, so that should ideally be your upper limit.

  • Schema markup 

Companies should utilize schema markup to make their material as structured as possible. This is essentially lines of code added to your text to help Google recognize pages or areas of material that include specific information.

Companies, for example, can specify that the page is about an event or a product, or they can indicate that a specific section of their article contains questions or lists.

This is critical since Google utilizes this algorithm to identify featured snippets. These snippets are commonly referred to as zero-position results since they stand out from the rest of the first-page results.

Featured snippets can help businesses drastically increase traffic and improve page authority. For example, using FAQs or how-to schemas in educational content might increase its visibility and accessibility.

Many cryptocurrency-based websites offer educational content, so businesses must use all available tools to obtain a competitive advantage. Using markup schema is an excellent way to accomplish this.

  • Mobile friendliness 

Mobile devices account for more than 54% of all web traffic worldwide in 2023. As mobile traffic grows, it will become increasingly crucial to provide a seamless mobile experience to your audience.

Companies in the cryptocurrency business must be agile, adapt swiftly to changing conditions, and respond quickly. Crypto traders must be equally agile, so it’s difficult to imagine a trader who doesn’t use their mobile phone to conduct business or read crypto industry news.

Visitors will lose patience if a company’s website is poorly built for mobile. As a result, the company’s bounce rate will soar, as will the time customers spend on their website, sending very negative signals to Google.

73% of web designers say that non-responsive design is the primary reason consumers leave websites. So, companies must ensure that their website design is responsive and that everything looks good and reads well on a mobile screen.

Of course, additional design elements will impact a company’s SEO. Although Google will not judge the aesthetics of its website, some visitors will leave if they don’t like the design of your site. In fact, 21% of users claim they will abandon a website due to “outlandish” colors. When many web visitors are leaving for this reason, this will impact your bounce rate. Eventually, Google will pick up on the fact that you have a high bounce rate and bump you down on SERPs. A high bounce rate indicates UX issues on a company’s website, which search engines will penalize.

  • Page loading speed 

The most significant effect of poor design is poor functionality. This is especially true for page loading speed.

Numerous statistics demonstrate the importance of having a fast website. Companies cannot afford to force visitors to wait for their website to load in an age where every second matters. When the Google algorithms observes users leaving a company’s website rapidly they interpret this as a negative indicator, and penalize the website.

So website owners who are unable to speed up their websites face a double bind. However, the remedy can be relatively simple.

First and foremost, they must examine their hosting. Some free hosting services are free for a reason. As a result, businesses should avoid dubious shared hosting providers because they frequently cannot adequately sustain their website, especially as it grows.

Another option is to make their website “lighter.” The most common cause of slow loading speed is that the website was created hastily and unprofessionally. The solution is to decrease or delete all unneeded code files and parts. For example, third-party scripts should be removed, and HTML, CSS, and JavaScript files should be compressed.

Businesses must keep their code clean if they want their website to run well.

Sometimes the issue is a little easier and is caused by poor picture optimization. Uncompressed photos might be huge and take many seconds to load. Companies can change or resize them and see a significant improvement. In fact, this simple change can save companies lots of money that they would need to pay for expensive hosting .

  • Internal & external links 

Internal and external linking should be used to improve the SEO of a company’s cryptocurrency website.

Regarding external links, a few links to highly relevant websites in their content will indicate to Google what the piece is about and that they used legitimate sources in their study. Again, this strategy isn’t all-powerful but can help companies move up in the ranks.

However, internal links are more crucial. Bots use them to navigate a company’s website more efficiently and to ensure that every page on their website has been indexed. In addition, links provide “corridors” between pages that bots can utilize to learn more about the company’s website.

Internal links can also boost a company’s rankings more directly. Specifically, whenever a high domain authority website connects to one of its pages, Google considers this a good signal and a confirmation of its reliability.

This is known as backlinking. We’ll discuss it further in this guide. Companies can accomplish the same with one of their high-authority pages.

A link from this website to a lower-ranking page can assist the latter to gain credibility. In addition, creating a network of these links allows “link juice” to flow in across pages, helping businesses to rank for important search words.

2) Off-site crypto SEO 

Off-site SEO is critical to a company’s cryptocurrency website’s performance. It provides a crucial component that many businesses ignore when establishing their SEO strategy. Link development and social media outreach are two aspects of off-site SEO.

  • Backlinking/ link building 

Link building is helpful in the crypto sector, which is rife with fraudulent get-rich-quick scams. It aids in developing credibility and authority, both of which are essential elements in search engine results.

Getting other websites to link back to a company’s website is known as link building. It is one of the older SEO tactics in this SEO guide for crypto. Building links to a cryptocurrency website can be a time-consuming SEO strategy.

Businesses must first understand that not all links are created equal. For example, a link from a high authority site, such as Bloomberg, is more powerful than a link from a new website. Companies must also cultivate relationships with other websites, brands, thought leaders, bloggers, and businesses to gain referral traffic.

Creating high-quality content that inspires others to share is one of the most effective strategies for building a solid backlink profile. Companies can determine their link sources by analyzing their competitors’ backlink profiles. Another method is cultivating relationships with significant influencers in their niche to get links. Companies can also distribute their content to high-authority platforms.

Backlinking helps Google rank a company’s website higher. Companies can also hire a professional SEO service to help them with this SEO strategy. They have the resources to determine which platforms offer the highest bitcoin SEO rankings.

  • Social media engagement 

Google’s algorithm has been updated to favor web pages that generate social engagement. A company’s SEO approach will benefit from developing a quality social media plan that compliments its search engine optimization. SEO and social media involvement complement each other.

Social media contributes to increased traffic and engagement. If correctly optimized, businesses can link their search engine optimization approach with their social media strategy. This will help them complement each other and create a good feedback loop for their brand.

A highly engaged audience is a valuable asset that increases a company’s online visibility through shares and attention. Companies should also encourage users to broadcast content on their platforms to improve engagement.

  • Analytics 

Analytics are used to track and assess the effectiveness of digital marketing activities. Without statistics, businesses cannot determine which SEO approach and website content are performing successfully.

Analytics help businesses determine which channel provides the most engagement, what type of content generates the most traffic, and whether their website ranks high in search engine results pages. Companies may make informed decisions regarding their strategy and budget based on facts obtained from an examination of their SEO approach.

They can also adjust and improve the content on their crypto sites to boost their page load speed and rank better.

3) Keyword research 

Keyword research is another critical part of content optimization.

Companies must know the phrases consumers search for to get the most out of their content. They can then build their content strategy on popular crypto-related keywords and themes.

The use of keywords is one of the fundamental ways used by Google to rank sites. Simply put, the search engine takes a search query and matches it against a company’s content, looking for the exact words used in the search query.

If there is a match and the bot discovers the required terms on one of the company’s sites, that page may be ranked depending on how trustworthy and SEO-friendly it is.

For example, if someone searches for a “crypto wallet” and the company happens to mention it on a page, Google may include them in their search results.

Let us now look at how companies can find the keywords they should be aiming to rank for.

  • Choose a high-quality SEO tool 

Finding out the phrases competitors are already ranking for is a fantastic start. They can accomplish this with a variety of digital technologies. These can be website analytic tools, keyword research tools, or a more general search optimization tool that includes both of these functions (plus many more) and can assist businesses with numerous elements of SEO for their cryptocurrency website.

Companies should select a tool, examine their traffic sources, determine which keywords generate the most visitors to their website, and then strive to build on this. To improve exposure, businesses must also focus on optimizing pages with these keywords and getting them as highly ranked as possible.

A solid SEO tool will help businesses with the intelligent placement of additional keywords that will enrich the content. Of course, it can also assess and help with various other on-site and off-site SEO aspects.

  • Use knowledge beyond SEO 

This research section can provide a wealth of beneficial information to businesses. For example, they will learn what individuals are most interested in regarding the cryptocurrency market or what they enjoy best about their product or service. This helpful user feedback should influence a company’s SEO approach, marketing strategy, and product development.

Finally, businesses will be able to pinpoint their weak points. Companies will want to modify this as quickly as possible if they are not ranked for any phrases relating to their unique selling proposition (USP), premium product, or other terms that are important to their business.

  • Keyword & content strategy 

Companies must employ SEO tools extensively to locate the most valuable search keywords.

Furthermore, to develop a full-fledged keyword strategy, businesses must already have a content strategy. Their keyword selection will undoubtedly influence this content strategy, but they must have a broad notion of what they intend to do with their material.

Providing instructional, interesting content connected to the crypto business is usually the best way to attract people to their website and persuade them to return.

  • Keyword volume vs. keyword difficulty 

Once companies have identified the right keywords, they should include these keywords in their instructional content. SEO tools can assist businesses in a variety of ways. Most significantly, the SEO tool will inform businesses about the volume and difficulty of every keyword. Keyword volume is the number of times a specific term was searched in a given period (for example, a week or a month).

On the other hand, keyword difficulty expresses how difficult it is to rank for a specific search phrase. It shows businesses how much work they need to do to beat the competition for one of the top rankings for that phrase.

Companies must strike a balance in this area. Of course, they would ideally like to rank for high-volume keywords, but sometimes they merely waste money to get no returns because they can’t compete with large brands with massive digital marketing budgets and resources.

Companies should start with less popular or mid-volume searches that they can realistically rank for and then progressively build up their reputation before moving on to more competitive keywords.

  • Long-tail keywords 

Long-tail keywords are another excellent technique to improve a company’s keyword strategy. For example, they take a common search word, such as “cryptocurrency,” and add other terms to narrow it down, such as “cryptocurrency mining for beginners” or “how to pay taxes on cryptocurrency income in Canada.”

These keywords will have a lesser search volume but also lower competition. Furthermore, individuals who search for such particular terms usually know precisely what they want to read. If businesses provide them with just that, there is a good chance these readers will visit their page.

As a result, long-tail phrases typically have a higher CTR and generate more qualified leads than standard phrases. Any advanced technology can create a plethora of long-tail keywords based on the company’s chosen short-tail keywords.

Users with highly particular searches can be substantial, both as visitors who consume their information (if it is specific enough to fulfill their demands) and as customers in the long run.

4) Competitive research 

This strategy provides businesses with firsthand knowledge of their competition. Competitive research entails investigating the content and other parts of the content, such as links and keywords utilized by a competitor. SEO keyword competition analysis, competitor backlink analysis, keyword gap analysis, and top content analysis are all part of competitor research.

Competitive research assists businesses in identifying their competitors’ strengths and weaknesses. This will help them determine how to strengthen their SEO technique for better website performance.

5) Technical optimization 

Optimizing a company’s website and the server is critical for SEO performance. The performance and code of their website are essential components of online optimization. Search engines emphasize websites that meet their technical requirements for a secure connection, responsive design, and a short loading time.

Google’s website performance testing tool allows businesses to assess how well their websites run. This gives them an opportunity to increase their Google ranking by optimizing the technical parts of their cryptocurrency website.

A cryptocurrency website has more technological features than a standard website. As mentioned, providing a better user experience will keep visitors from leaving their website. Additionally, removing bugs from the company’s website will improve its search engine rating. As a result, businesses will need to hire an SEO firm with extensive experience in crypto SEO.

The technical aspect of SEO is critical since it serves as the foundation for excellent user experience (UX). A good user experience improves a company’s search ranking and helps it retain website visitors or convert them into clients.

SEO guide for crypto & blockchain companies: Key takeaways

Implementing an SEO strategy for a cryptocurrency and blockchain business will help increase sales and promote companies as market authorities. Any company that focus on a decent SEO plan can establish their website as an authority in the crypto field and can compete with competitors in the same niche. Keyword research, content posting, and optimization, among other SEO activities, will improve their website’s SERP rating. However, fully understanding crypto and blockchain SEO can take a lot of time and effort. If you’d rather focus on other components of the business, you can reach out to cryptocurrency/blockchain SEO service specialists to discuss your SEO objectives.

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