Personal data is used for various reasons relating to the software comparison service we provide. The following core reasons set out what we do with user data:

Business relationships:

• For the purpose of providing lead generation campaigns to our clients, we may supply user information that is gathered on download of our white papers, reports, or buyer guides, as long as legitimate interest for the client’s software can be assumed. All users are made aware that they may be contacted by sales representatives of the companies we work with should this be the case. Additionally, for those that opt-in, we may also contact users via phone to offer software selection advice.
• When a user on our website follows a hyperlink to a partner website, their browser may indicate this journey to both sites.
• When a user consumes content on our site or some of our partner sites, we may use their IP address and cookies or similar technologies (in some cases) to collect anonymous user profiles that indicate organizational interest in specific types of products or services. We may then provide this account-level data to our clients for general analytics, marketing or advertising purposes. However, we do not provide user-level browsing data or IP address data directly to clients. If you would like to opt out of this, please contact us providing your IP address. You can opt out retroactively and/or going forward and request any past data collected about your IP address to be permanently deleted.

Marketing:

• We will send promotional emails to users based on their Crozdesk account preferences (that can be changed in the account settings). This includes an email newsletter program, notifications regarding review rewards, as well as changes to administrative information such as terms, conditions, and policies.
• All email subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details related to subscriptions are held securely and in accordance with the Data Protection Act 1998. Email addresses and names might be stored and used through a third-party application, such as MailChimp.
• Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include: the opening of emails; forwarding of emails; the clicking of links within the email content; as well as times, dates, and frequency of activity. This does not constitute a comprehensive list. This information is used to refine future email campaigns and supply the user with more relevant content, based on their activity. In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003, subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed in the footer of each email campaign. If an automated unsubscription system is unavailable, clear instructions on how to cancel a subscription will be detailed instead. Should an error occur and no link or instructions are displayed, users are advised to contact Crozdesk through a reasonable channel and the subscription will be canceled manually.
• Internally, personal data is used and shared between our team to measure the effectiveness of our marketing campaigns. This allows us to know what users respond positively to and allows us to place more focus on that particular vertical.

Administration:

• Ensures that website content is delivered and presented in the most efficient way for each user’s specific device and it’s settings.
• To manage, monitor, and improve the website, as well as for internal operations. This includes troubleshooting, data analysis, testing, research, and statistical evaluation. Thereafter, the insights can be used for internal business applications, including analysing and managing our business processes and performance, conducting audits, developing new services, improving our current services, improving the website, and identifying usage trends.

Security and legal compliance:

• To help keep the website safe and secure.
• To detect and prevent fraud and other illegal activities.
• To ensure full compliance with the legal infrastructure of a range of countries, both domestically and internationally.

Data transfer:

• Whenever we send (or permit a third party to send) personal data outside of the UK, we will make sure that we take necessary steps to protect the user as required by domestic UK laws and GDPR compliance.
• Certain personal data may be shared with third-party service providers, which may be located outside of the EU where data protection laws are different. As such, Crozdesk has implemented appropriate safeguards in this process for your personal data.
• Where the user has provided consent, we may share personal data with third-party software providers, as well as by extension with their third-party data controllers. This is generally related to user-vendor introduction campaigns, where users consent to receive introductory pitches connecting them with software providers.

Third-party links and sponsored advertising:

• The website may contain links to other third-party sites that are not covered by this Privacy Policy. We do not own and have no responsibility for these sites. Any data that is submitted to other third party sites should only be submitted after the user has checked each sites’ individual policy.
• Sponsored links and adverts will typically be served through Crozdesk advertising partners, who may have detailed privacy policies relating directly to the adverts they serve. Clicking on any such adverts will generally send users to the advertisers’ website through a referral program, which may use cookies and might track the number of referrals sent from this website. To find out more about our policy regarding cookies, see further below.
• Although this website only intends to include quality, safe, and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website (including clickable text, banners, and image links to other websites). The owners of this website cannot verify or give any guarantees in relation to the content of any externally linked website despite their best efforts. Users should therefore note that clicking on external links is done at their own risk. This website and its owners cannot be held liable for any damages or implications caused by visiting any external links.