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Category: Marketing & PR Tips

Feb 03
What Are Online Press Releases? A Guide

Online press releases are often disregarded by business owners, simply because most people assume that they’re archaic communication tools. Even so, communication is a crucial skill that you can never take for granted, especially if you are developing a brand. While it’s easy to assume that the press release is no longer relevant, the traditional […]

Feb 02
How To Promote a University or College

Are you looking for ways to promote your university or college online? Have you invested your hard-earned money in pay-per-click and Facebook ads with no results? We understand your frustration. To make your life easier, we’ve put together this guide to help you promote your university or college. With the right strategies, you can get […]

Jan 25
Best Tips and Tricks for Effective PR Headlines

When creating content, it’s normal to pay the least attention to creating effective PR headlines. Unfortunately, as much as this is common, it’s also a big mistake because your headline is the most critical element of the content you’re creating. Some might even claim it’s more relevant than the content itself. After all, your headline […]

Jan 24
How To Write A Press Release for a Lab in 2023

Among the effective ways to capture attention and draw more clients into your lab is by learning how to write a press release for a lab. Later, distributing your press release using relevant services allows you to tap into the virtual marketplace. This is a great campaign strategy if you are struggling to market your […]

Jan 23
How to Promote a Spa in 2023

According to the latest job report, the service sector is doing well and gradually recuperating following the worst effects of COVID-19. Considering how stressful the last few years have been, many people are eager to treat themselves to a spa date once in a while. After all, a bit of pampering might be exactly what […]

Jan 20
How to Announce a New Store Opening in 2023

If you want to announce a new store opening, then writing a new store opening press release would be an effective way to generate buzz beforehand. In order to do this effectively, you need to learn how to format a press release of this kind. For instance, you need to know how to craft the headline […]

Jan 18
What Are the Different Types of Press Releases?

If you want to share business news with your target audience, you’ll be happy to hear that there are over 5 different types of press releases that you can use. Each of these press releases serves a unique purpose. For instance, you can use a press release to make a launch announcement, share important business […]

Jan 17
Elements to Consider Adding to Your Headlines

Before you begin writing a headline for a press release or blog post it’s important to remember that there’s fierce competition out there. For small companies, the competition is so intense that your content really has to shine to stand out. When drafting your press release, article or blog post, there’s so much to consider, […]

Jan 16
Tips for Writing a Business Press Release

There are entrepreneurs who assume that business press releases are not effective simply because journalists regularly receive thousands of press releases from various senders. Since we are in a digital era, it makes sense to wonder whether press releases are still relevant. Make no mistake about it – business press releases are still important. In […]

Jan 13
Article Syndication vs. Press Release Distribution for Businesses

The difference between article syndication and press release distribution can be confusing to business owners but there are differences between the two. For starters, article syndication refers to the action of distributing bits of content such as articles and guest posts to third-party sites. This content can be in the form of a thumbnail, snippet, […]