The AdviceScout Market Radar™ Explained
One of the most difficult tasks when comparing business software is getting an initial overview of the entire market landscape.
The AdviceScout Market Radar™ is a fully automated, live chart that visualizes the relative positioning of the top software vendors within a specific market or niche. It compares vendors in terms of their overall solution strength and their size / market share. The position of a vendor on the radar is determined by comparing them to others.
The radar features 4 segments: Champions, Market Leaders, Product Leaders and Challengers. The inclusion of a vendor in a specific segment does not necessarily mean that the solution they provide is better or worse, but should serve as an indication of the relative positioning in the context of the wider market landscape.
Market Leaders boast significant market share with mixed user experience. These vendors are often legacy solution providers or have strong marketing functions that exceed the current solution strength. Price points in this segment are often higher and geared towards larger companies.
Product Leaders have a good chance of disrupting a market and innovating beyond the status quo. Vendors in this segement tend to have passionate customers with solutions that offer substantial value, but focus on a niche or have not yet gained the same high levels of market share as the market Champions.