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Google Analytics Software

Analytic software is vital to business success. It plays an important role in client acquisition and retention. Even so, some of these tools come at premium prices. Google Analytics is a powerful tool that can offer you the same quality service at no cost.

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Software Overview

Google Analytics is a popular analytics software with integrated tools that you can use for website tracking. It also supports the process of researching user demographics. In case you want to upgrade from the free plan, the platform has a pricing plan with options that support both startups and major enterprises.

Tracking codes are among the outstanding features of Google Analytics. Thanks to these codes, you can gather vital data from your business sites. 

As a startup, you can enjoy the freemium version, because it has everything you need to support your business. It has analytics, tag managers, surveys, and a data studio. Not to mention, it’s easy to use.

If yours is a large enterprise, there are many features you can use for your business when you upgrade. More specifically, the platform integrates analytics and advertisement, which is what you need to boost customer experience.

In general, Google Analytics strikes a balance between practicality and functionality. It has a simple interface for easy navigation. With Google Analytics, you can boost your marketing efforts and yield more results.

Benefits of Using Google Analytics

Data-driven Analytics and Insights

There’s more to a business than coming with a robust campaign technique or selling more products. You need to understand your client’s needs. Most importantly, you must convince them that you’ve got the best goods. Thanks to Google Analytics, you can access resourceful insights about your clients. You will be able to identify target customers who can convert easily. You’ll also be able to identify those with higher potential for revenue. When you're making critical decisions in your business, the data-driven insights that you get from Google Analytics are vital. You can leverage empirical data to determine what matters most in your business. In the long run, this minimizes the number of mistakes you can commit. Through statistics, you’ll uncover why the clients are leaving your site and why some are not converting. With the insights from this tool, you can also invest in the right strategies to improve your rate of conversion.
Google Analytics includes advanced reporting solutions to enlighten you about customer behavior. How did they encounter your site? What actions are they performing while navigating your platform? Are they converting or not?

This information provides the insight you need to update your site regularly and fulfill customer needs.


You need analytics to create a vivid picture of how your business should work. Moreover, you can manage this in a variety of ways. Some of them include graphical representations like interactive dashboards, statistical figures, and pie charts. Thanks to Google Analytics, understanding what your business has to offer to the corporate world becomes easier. The platform also uncovers how visitors are interacting with your content.
Google Analytics gives you the complete picture - the ability to understand customer behavior regardless of your industry.

Targeted Campaigns

Targeted campaigns are part of the benefits that come with this tool. Leveraging this type of campaign means you can monitor a specific set of audiences. In addition, you can retrieve demographic data about them. Some of the important details you can access include their behavior, names, and locations. With this information, you can design targeted campaigns for specific audiences. For small businesses, this is more resourceful. With these pieces of information, they can rely on data-driven decisions. With the help of a targeted campaign strategy, they can convert customers who are not ready to convert.

Product Features

Google Analytics comes with several helpful features.

  • Advertising reports
  • Android and iOS SDK
  • Crash and exception reporting
  • Annotations
  • Custom dimensions
  • User data and reporting
  • Mobile ads measurement
  • SEO (Search Engine Optimization)
  • Map Overlay
  • Universal Analytics
  • Social Reports
  • Dashboards
  • Browser /OS support
  • Product integrations
  • App-specific dimensions and metrics
  • App profiles
  • User permissions
  • Filters
  • Event tracking
  • Intelligence events
  • Alerts
  • Multichannel funnels
  • Real-time reporting
  • Custom reports
  • Dashboards
  • API
  • Universal analytics
  • Traffic sources
  • Social reports
  • Mobile traffic
  • Map overlay flow visualization
  • Flow visualization
  • Search engine

Google Analytics Pricing

Google Analytics is very popular thanks to its freemium package. While using this plan, can still get access to amazing analytics features. With the freemium version, you can boost your business performance. If you need more tools or functions than what’s available, there’s a subscription plan. Small businesses usually appreciate the lifetime freemium package. It comes with tools for monitoring individual mobile apps or websites.

Big enterprises, on the other hand, can benefit from a paid plan. On the positive side, they can access a custom plan that suits individual needs. Not to mention, their custom plans come with Analytics 360. This solution grants large companies access to data integration and analysis solutions for marketing.

Other advanced solutions that come with the custom package include Audience 360, Optimize 360, and Tag Manager 360.

Google Analytics Awards

  • Happiest Users
  • Trusted Vendor
  • Quality Choice
  • 2017 Analytics Software winner
  • 2020 Analytics Software winner
  • 2020 web analytics software winner
  • 2021 analytics software winner

The Bottom Line

Google Analytics is a reliable tool whether you’re on a budget or not. Both startups and established enterprises can use it to boost their marketing efforts or media outreach. Google Analytics has built the kind of solution that other tools on the market haven’t been able to build – feature-rich analytics software that you don’t need a huge budget for. With Google Analytics, every business has a chance to succeed.