The difference between article syndication and press release distribution can be confusing to business owners but there are differences between the two. For starters, article syndication refers to the action of distributing bits of content such as articles and guest posts to third-party sites. This content can be in the form of a thumbnail, snippet, or link. Choosing this course means you want to enhance the reach of your published content.

You can achieve this by distributing your content to related blogs with domains that have higher authority. The ultimate anticipation is generating more traffic and improving service, product, or brand exposure.

What inspires brands to use article syndication

It’s simple – brands that provide content benefit from fresh traffic thanks to article syndication. This makes content syndication a relatively cheap means to gain more exposure and achieve your marketing goals. With the help of this strategy, you can market anything including services, products, and even brands.

Since this technique involves republishing your content on different third-party domains, it’s a result-oriented approach. With this strategy, you can do some link-building and improve your SEO rank. For this reason, site owners and digital marketers rely on content syndication as one of their main strategies. The links in the syndicated content indicate to search engine algorithms that the origin of this content is a source of authority.

On the other hand, when brands offer quality links, the site owners who add these links to their content also benefit from content syndication. Thanks to these links, the site owner’s platform gains a variety of quality content. As such, they become more attractive to their target readers. Therefore, both the brand owner offering the link and the site owner publishing the link gain visibility and a positive online reputation when they implement content syndication strategically.

What are some benefits of article syndication?

  • Optimum visibility
  • Increased following
  • Better brand exposure
  • Backlink generation
  • Recognition as an authority in your industry
  • More traffic for your site

Google’s take on article syndication

If you are skeptical about using content syndication, you are not alone. Many people are afraid of this approach because they believe it can negatively affect their rank on search engines. Some of them even think that Google can penalize anyone who attempts to use this approach. After all, it’s reasonable to expect that Google would mark the linked content as duplicate content. But that’s not the case.

What many people don’t know is that the sites that receive the branded content will only display the link to the original content in a pre-existing blog post. Therefore, if a reader wants to access syndicated content, they will be directed to the original source. As such, this approach doesn’t attract Google’s penalty for content duplication. And the same goes for other search engines.

Therefore, it’s important to note that article syndication is in line with Google regulations. It does not violate any of their policies. However, we can’t rule out content duplication cases entirely.

Cons of article syndication

  • The authority of your site might be affected negatively if you accidentally post links to spam sites that offer no value
  • The perception of your site will also be affected by the perception that the site you’re posting on has created
  • You might get a no-follow link under the assumption that it’s a do-follow link

What inspires brands to go the press release distribution route

Press release distribution is a marketing approach that companies and individuals adopt to distribute newsworthy content to both media outlets and the public. Press releases also play an essential role when it comes to branding in the virtual space.

Press release distribution is accomplished with the help of online publications, newspapers, and magazines. The inspiration behind it is gaining online visibility, improving site rank, and generating backlinks.

Contrary to popular belief, the press release is not a thing of the past. If anything, it is a solid marketing tool that plays a part in every business. It’s even more effective in the existing digital era. Ultimately, the press release offers robust publicity to both small and big companies.

Successful marketing strategies often optimize press releases to generate maximum benefits. Some of them personalize their distribution plan, and others leverage existing distribution services Pressfarm. With that being said, let’s look at the notable benefits of press release distribution.

Benefits of press release distribution

  • Press releases are affordable
  • Release distribution is a great means to promote business exposure
  • A good press release earns you the badge of authority in your industry
  • A press release is a great tool for positive publicity

Can you be penalized for duplicate content when you distribute your press releases?

Will Google penalize you for duplicate content that arises from press release distribution? Since press releases don’t qualify as editorial content that is normally found on blogs and sites, press release distribution won’t earn you a penalty for duplicate content.

In general, press releases are exempted from the duplicate content penalties that apply to editorial content. Therefore, press release distribution will not get you or your business penalized, unless you spam people with your press release.

Google focuses on safeguarding quality content across the web. Therefore, it’s important to ensure your syndicated article fits that category. Ultimately, what get’s picked by Google is the best version of your content. That’s what will show up on search engine results pages (SERPs) during a search. While Google focuses less on the backlinks found in syndicated content, they still play an important role in the authority assigned to your site. In other words, these backlinks could still affect your search engine ranking.

Content syndication vs press release distribution: Our verdict

As you can see, you can use both press release distribution and content syndication to promote your business successfully. Even so, most successful businesses can trace their success back to consistent press release distribution of quality press releases. Ultimately, the most important  factor that contributes to successful press release distribution is getting your release on quality sites. That’s because the Google algorithm uses the authority of these sites to position your site on the SERPs. And the higher you are ranked, the more publicity and exposure you get.

Over to you

Ultimately, both article syndication and press release distribution have the same goal – increasing online visibility and brand awareness. Both approaches expose your brand to its target customers. Thanks to Google’s rules, you can deploy both techniques and achieve positive results. In order to succeed, however, you need to keep in mind how each approach works and then deploy the recommended strategies for each effectively.

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